Did you know this about Sony?
In 1980 Sony produced the first easily portable cassette player with headphones known as "Walkman".
The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy - a term used by the Americans in the 1950's to denote a bright youngster.
About Sony
Sony is one of the leading manufacturers of video, electronics, communications, video games, and information technology products for the professional markets and consumer.
Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company), Sony's roots go back over half a century to 1946 when it was founded by Masaru Ibuka and Akio Morita. In the crippled post-war Japanese economy Ibuka and Morita made their living repairing radios and manufacturing small numbers of voltmeters whilst looking to develop a future in designing and manufacturing new electronics. Perhaps surprisingly, their first electronic innovation was an automatic rice cooker. Its success was limited but it was the first in a long line of innovations, which continue today.
Ibuka and Morita were global thinkers. They realised the need for a global brand which crossed cultural and language borders in order to expand the business in the US and later Europe. Another company was already using TTK name so a new name, Sony, was conceived. The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy - a term used by the Americans in the 1950's to denote a bright youngster.
Although the name of the company was not officially changed to Sony Corporation until 1958, the first Sony branded product was the TR-55 transistor radio which went on sale in 1955. During the 1970's Sony developed the Betamax video cassette format, which was technicians rated as more advanced then the rival VHS system. This was shortly followed by Sony's world first "Walkman", the first easily portable cassette player with headphones (1980).
Sony philosophy
Sony is a company devoted to the celebration of life. They create things for every kind of imagination. Products that stimulate the senses and refresh the spirit. Ideas that always surprise, and never disappoint. Innovations that are easy to love and effortless to use. Things that are not essential, but hard to live without. Sony are not here to be logical or predictable. They are here to pursue infinite possibilities. Sony allow the brightest minds to interact freely, so the unexpected can emerge. They invite new thinking so even more fantastic ideas can evolve.
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