Lower price for PLDS Blu-ray Disc drive
19 Jul 2007 16:00
There's nothing better than a piece of snazzy technology is there? Well, perhaps, but only a piece of snazzy technology that comes at a very reasonable price! Launched in November 2006, the Lite-On Blu-ray Disc Drive LH-2B1S was one of the first Blu-ray Disc writers available on the market. The drive can write Blu-ray material, and it can also read and write CD and DVD media. Moreover, it is packaged with a free SATA-cable and one BD-R disc.
And now, maker Philips & Lite-On Digital Solutions (PLDS) has announced that Lite-On is about to go down in price.
The firm announced yesterday (Wednesday) that the writer is set to be reduced in Europe by around EUR100 (£60 pounds), dropping to EUR549 (£350), thanks to the increasing availability of Blu-ray lasers.
Katrin Ackermann, European sales manager for PLDS, said: "Now that Blu-ray lasers are not in big shortage anymore and we have accumulated enough stock of the product, we can lower the price and still fulfil the growing demand.
"We can see already a growing demand of Blu-ray. It looks like the format is getting more popular now that there are more playback devices and movie titles available in the market.
"Now we have the possibility to lower our prices, to make our product available for a bigger group of customers and increase our sales quantity."
©mangotango.co.uk
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