A trio of HD TVs per household
08 Aug 2007 15:00
Sometimes, less is more. Other times, one is never enough, and you have to go back for seconds. And, on rare occasions, maybe even thirds. But enough of this dinner analogy. What we really want to talk about is TVs, and with good reason, because a new survey has revealed that the popularity of high-def sets is such that in a few years' time the majority of households will have three of these fabulous tellies.
A report from Forrester Research Inc, entitled The Multi-HDTV Household Opportunity has shown that owners of high-def televisions are likely to be so pleased with their purchase that they will go shopping for another set. And then another!
According to the executive summary of the study: "Most technology marketers spend a great deal of their time wooing the majority of US households that still don't own a (HDTV).
"This singular focus is a mistake: selling second, third, and fourth HDTV sets to households that already own an HDTV should be an equally important focus.
"Households that own an HDTV today own only one, and they fill up the other rooms in their homes with at least two additional standard-definition TVs (SDTVs). High satisfaction with the overall HDTV experience, combined with the growth of HDTV-friendly internet content, will prime HDTV households to replace the remaining SDTVs throughout their homes."
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