Flat screen TV sales spike ahead of Rugby World Cup
13 Sep 2007 09:14
A so-called 'ruggernomics' effect has led to an increase in the number of flat screen TVs being sold in the UK, according to market research firm GfK.The company found that in the four weeks running up to the World Cup sales spiked by 150,000 on the previous year's figures - resulting in a total number of 450,000 flat screen TVs being bought ahead of the sporting event.
Sales were particularly strong in London - where savvy retailers have been relentlessly promoting the upcoming event in the hopes of convincing sports fans to upgrade their in-home experience.
Scotland also accounted for nine per cent of all sales and Wales for seven per cent.
Experts say that major sporting events often prompt an upsurge in demand among ticket-less sports enthusiasts who are unable to attend the event in person, and GfK's business group director Anthony Norman equated this summers figures with the impact of the Football World Cup last year.
He said: "Ahead of the Fifa World Cup in 2006 sales of televisions boomed and retailers had stock flying out of their showrooms."
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