Price of LCD TVs to fall by 25%?
27 Jul 2007 15:35
The average price of a liquid crystal display television is set to drop by 25 per cent this year, according to top Japanese LCD producer Sharp Corp. Sharp has suggested that this decrease will come about as a result of increasing competition in the market, and that prices will drop by approximately $600 (£350) to $700 (£350).
Speaking to Bloomberg, Toshihiko Hirobe, deputy general manager of Sharp's LCD TV business, said: "The price of LCD TVs in the 40-inch category, currently about $2,600 (£1,300) to $2,700 (£1,350), will fall to less than $2,000 (£1,000) by the end of this year.
"In Japan, the competition is almost over, with the LCD industry the winner. In the US, full high-definition LCD TVs will gain a big market share and there will be no room for plasma TVs."
In addition, he noted that prices for 30-inch models are "hitting bottom''.
The company's comments come as Lehman Brothers Holdings Inc predicts that shipments for LCD TV could shoot up by 76 per cent to 74 million units this year.
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