Should Sony lower cost of PS3?
03 Jul 2007 14:47
If it is to retain a strong footing in the increasingly competitive console market, Sony may well need to lower the price of its Playstation 3.That's according to an executive from Sega Sammy Holdings, who asserts that to increase consumer demand for the seventh generation console Sony should slash the cost.
Masanao Maeda, corporate director for Sega Corp (the game unit of Sega Sammy), told Reuters news agency: "Name brand, price and software are what count.
"Since it's getting difficult to make software availability a differentiating factor, superior marketing and pricing strategy will be the key for Sony."
The PS3 has not performed as well in terms of sales as many of the other consoles to appear on the market in recent months. The Nintendo Wii, for instance, is outselling Sony's newest piece of game-playing wizardry by six to one in Japan, research conducted by game magazine publisher Enterbrain shows.
Released in Japan in November last year, and in Europe in March 2007, the PS3 currently has a recommended retail price of £425 in the UK.
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