Sony bumping up Bravia range
30 Jul 2007 14:03
Well, we all know just how fabulous Sony Bravia televisions are. The Sony Bravia KDL32U2000, for instance, is one of the swishest and most popular sets on the market. So it shouldn't be that much of a shock for you to hear that the firm is intending to expand the range by more than three times from nine models to a whopping 30 models by 2008.
The shiny new line up will feature three new series of LCD TVS; the XBR, W and the D, with the high-end XBR series set to include a 40-, 46-, 52- and 70-inch model.Each of these brand new Bravias will have a range of slick home entertainment extras, such as a Bluetooth enabled sound systems and IS-10 speakers. Prices of the sets have yet to be announced.
Carl Rose, Sony managing director, has asserted that the new additions to the Bravia range are in response to increasing demand from Australian consumers.
Speaking at the Sony Experience More trade show, he said: "Our new range sees a shift in focus to larger LCD sizes, full 1080 high definition and seamless connectivity between our other high definition product offerings, such as Handycams, PS3 and VAIO notebooks.
"Australians are leading the pack in high definition, and in such a sport-loving country, you can see why this might be so. Australia is the fastest growing high definition market, and accordingly, we expect Bravia sales to hit 80 million by the end of this year, and 100 million in 2008."
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